SEO: What Is (Search Engine Optimization)and How You Can Prosper From It

Search Engine Optimization (SEO) is the process of increasing the volume and quality of traffic to a website from a search engine via organic or paid search results. The higher your website ranks on the Search Engine Result Page (SERP), the more searchers will likely visit your site.

So how should an online business use SEO to make money online? The primary objective of implementing SEO to your website is to drive targeted traffic to it. Tracking studies have shown that searchers scan a search result completely, from top to bottom and left to right, looking for relevant results. Therefore, if your site is near the top of the organic listings rankings (organic listings refer to the web results that are listed on the left hand side of the SERP), it will likely increases the number of searchers who will visit your site.


Benefits of SEO for Businesses


Website owners can benefit from SEO in many ways, whether it be to increase brand awareness, get sales leads or increase sales revenues. The following is a list of benefits your website will have over your competition utilizing SEO:

• Get more targeted traffic - SEO can dramatically increase the number of visitors to your website who are  searching for your product or service.

• Increase brand awareness - SEO can give your brand a high ranking internet profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on the search engines.

• Market your brand 24/7 -  With SEO, your website will get exposure 24 hours a day, 7 days a week - without stopping.

• More sales - As SEO brings your website targeted traffic, it could mean increased sales of your product or service.

• Long Term Positioning - Once your website has achieved high organic rankings for various key phrases, your site should receive more searchers from the search engines. (You will not have to pay for each click in the organic rankings, whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you must pay for each click or visit to your site.)

However, to make sure that you have successful SEO implementations, you should make sure that your  SEO tool abides by the guidelines of  the search engine when optimizing your site.

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